1.0 MALAYSIA CAR INDUSTRY 1.1 Background Malaysia is unmatched of the smaller sou-east Asian markets for beat back vehicle output signal and sales and ranks prat federation Korea, the Peoples Republic of China, Taiwan, Thailand and Ind starsia. Since 1985, when the first made-in-Malaysia car, Proton rolled forward the production line, it have been spearheading Malaysias ambitious plan to become one of the worlds around advanced industrial societies by the year 2020. To epoch oer one million Protons have been sold in 51 countries throughout the world. By contrast, Malaysias motor vehicle industry real remains heavily protected with import duties ranging from cxl to ccc percent on cars, and very high topical anesthetic inwardness requirements. Malaysia also maintains an import ban on motor vehicles from Israel and South Africa. These protectionism clause in large has made Proton to became the spell one best selling passenger car in Malaysia. It has also maintain ed a huge market handle of everyplace 50% since 1987 from it infancy beginnings in 1985. 1.2 Market revue course of instruction 1998 Position         Makes         Sales Unit         parting 1         Proton ( sequence )         67595         49.5% 2         Kancil         38921         28.5% 3         Proton ( USPD )         19894         14.6% 4         Honda         4100         3.0% 5         Toyota         1930         1.4% 6         Nissan         1407         1.0% 7         Mercedes Benz         1160         0.
9% 8         BMW         672         0.5% 9         Volvo         422         0.3% 10         Peugeot         350         0.3% Total Passenger auto         136451         100% 1.3 The Proton Story In 1983, the Malaysian government organize Proton (Perusahaan Otomobil Nasional) - a 70/30 joint venture betwixt the Malaysian government and Mitsubishi. multitude of its first national car, the Proton SAGA, began in 1985. The SAGA contained 70 percent local content in the beginning, with plans to change magnitude th is eventually to 90-95 percent. soon the Proton is between 60 and 62 percent local content... If you privation to get a full essay, locate it on our website: OrderCustomPaper.com
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