Tim Hortons

EXECUTIVE SUMMARY AND INTRODUCTION  Executive Summary Tim Hortons is a large attach to that focuses on top quality, always odoriferous products, value and slap-up service. It has become the largest quick service eating place chainin Canada specializing in always fresh coffee bean, baked goods and stem style lunches (TimHortons: About Us). earlier Tim Hortons offered only coffee and donuts to itsclients precisely has greatly expanded instantly to offer a beneficial lunch menu as well along withmany to a greater extent than baked goods. The biggest attraction to Tim Hortons is restrained their always freshcoffee, it is alike offered in a take-home support so customers apprize bang the great taste of TimHortons coffee at home. Our team has explored the companys information resources tolearn roughly what Tim Hortons needs to do in order to successfully expand into the unify States. This was achieved through a number of group meetings, emails anddiscussions slightly the different ways of expanding successfully into the foreign market. Areview of the companys history and timeline lead us to a greater discernment of howthe company really works, and how connected they are to improving their word picture in theconsumers eye. We also conducted a SWOT analysis to check into the strengths andweaknesses of Tim Hortons and their major competitors: Dunkin Donuts and Starbucks.

To share with the challenges brought about by these competing firms Tim Hortons entrusthave to grade the necessary changes that volition ultimately make them a toughened competitor inthe United States. Thes e changes include adding new items to the me! nu that will appealto the American customer; they can also have an authority deal with American sports players to gain a bigger object market. Another liaison Tim Hortons can do to gain more American customers is to protract their joint venture with the American companyWendys into the United States because it has proved to be successful in Canada. LastlyTim Hortons can use a product and promotion strategy to order which products...If you want to go about a full essay, order it on our website: OrderCustomPaper.com

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