Marketing Mix Process

The activities and skills of perish divisor argon extensive. Very important is the orbit power to search and find the right product which meets the necessitate of the node the most and express product knowledge. The break constituent overly undertakes tasks such as ticketinh traffic with payments and administration of the troth throughout the lead time prior to the date of travel. Ot is much the discipline that elements of the travel product purchased by node whitethorn be changed(for instance a flight time is altered) and therefor the travel ingredient provides signifi keistert subsequently- bargains service, ensuring that the customer is kept informed of these changes and dealings with any of the concern of the customer due to alteration in travel product. Like any retailer the travel agent may excessively make believe to deal with customer who are unhappy with the porduct purchased and after travel return to complain. therefor the travel agent has the respon sibility to the customer existing long after the sale is made. Interestingly, it is now expected that the travel agent also seeks to crystalise additional sales of travel extras such as drome parking, foregn currency, airport hotels, car hire, etc. these may not piss otherwise been considered by the customer and washstand lead to greater levels of total sales(and thus commision for the travel agent).

Commission on these right is often at much higher levels than for the package holi daylights- mayhap as high as 20-30% of sales and therefor provides a significant additional revenue stream for the agency. Marketing/ advertizement:Thomas Cook Ltd ex! pects all the shops to have a likable image so tha main marketing materials are universal, and cant be twicked or changed. But each day tha staff find offers that they think result suit to the local anesthetic market and display them in the window in nine to tempt the customers to come through the door. Also every(prenominal) workweek there are new brochures ordered to get word they will be enough from each distributor. If the customer is aspect for a...If you lack to get a full essay, order it on our website: OrderCustomPaper.com

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