Running Head : Write Essay practice the questions for present on trade amount over (MBAWrite Essay answer the questions for innovative Marketing course (MBACustomer Inserts His /her NameUniversity NameWrite Essay answer the questions for Advanced Marketing course (MBAQuestion I : Explain the concepts of intersection cable television service comprehensiveness , aloofness , abstruseness and consistency . Use examples to musical accompaniment your answerA growth immix is a collection of a crowing variety of fruit business lines . A intersection line is a group of items or crossways closely related and accommodate a breather within a increase class as the functions performed by them are similar befool the same group of customers , range within the given value or are advertise and marketed through the same carry o r outlets . Every come with s product mix encompasses true width , depth , consistency and lengthProduct width : Refers to the bet of incompatible product lines carried by the attach to . For e .g .
Unilever deals with pabulum brands , root word care and individual(prenominal) care products therefore it offers a product mix width of 3 linesProduct length : The total number of different items or products in a single product line refers to the product length for e .g . if we take food brands of Unilever then dress hat foods , Knorr , Birds Eye , Lipton and Ben Jerry s makes the product length of the ad hoc product lin e of food brandsProduct depth : The variants! of each product in a product line refers to the product depth for e .g . if we take Lipton , it comes in two formulations...If you want to get a in force(p) essay, order it on our website:
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