Global Enterprise & Competition

INTRODUCTION\nThe eating house industry is one of the largest sectors in the United States economy and is communicate to be among those with the largest growth by 2020. Companies in this industry aver restaurants and other eating places in many levels, including full- process restaurants (FSR), quick-service restaurants (QSR), cafeterias and buffets, and snack bars.\nLevendary Café, founded by Howard Leventhal, was the multi-unit restaurant with a hot chain of 3,500 cafes that builds soup, salad, and sandwich into a $10 billion fear. From 2011, Mia further has become the next chief executive officer of Levendary Café for building a multi-national mug in a military post that Levendarys domestic business was nearly tapped out. For helping her in management, Levendary Café organized by conventional structure grouping by function (Exhibit 1).\nIn 2008, as the slow growth in domestic, Levendary decided to enter china market after researching opportunities in mainland China. And the rising CEO Mia comfort found some problems with China operations.\n\nMAIN QUESTIONS\nQuestion 1. What is a Multi-unit Restaurant (MuR) Business? How braggy is it? Is it a consolidated or fragmented industry? What ar its economics?\nAnswer 1:\nMulti-unit Restaurant (MuR) might be known as a chain of the same chump restaurants that are located in many different locations allow in inside or extraneous the home country. It was generally categorized into these industry segments:\n Specialty establishments: in the beginning served snacks and beverages under 5$ analogous Starbucks, Dunkin Donuts and Baskin-Robbins.\n Quick service restaurants: was usually called fast food, provided sound reflection or drive-through service with middling tickets between $4 and $10 (McDonalds, Taco Bell and Wendys).\n effortless dining: offered table service for dinner entrees priced between $8 and $20 (Olive Garden, Applebees, and Outback). Within this group, the new fine dining concept s resembling Ruths Chris and ceiling Grille featu...